The two world famous leaders in music and cannabis re-imagine the cannabis experience with custom retail and co-branded product offerings. B Real, the critically acclaimed artist, Cypress Hill frontman and cannabis entrepreneur behind Dr. Greenthumb’s Dispensaries announces today a brand partnership with Grenco Science (G Pen), the leader in advanced technology cannabis vaporization. The historic partnership represents a revolution in cannabis retail and product development as the two pioneers in music and cannabis collaborate on the global line of G Pen advanced technology vaporizers, introducing co-branded product offerings and fully integrating the G Pen line into Dr. Greenthumb’s Dispensaries with custom build-outs in California.
“We’ve had a longstanding relationship, and to partner with B Real in an official capacity now is an honor.” said Chris Folkerts, CEO and Founder of Grenco Science. “B Real has been a cultural force in both music and cannabis, and together with Grenco Science we are reinventing the cannabis experience for our customers who have come to expect quality and innovation like only Grenco Science can provide.”
“G Pen and I have always been mutually supportive of one another throughout the years. Our partnership feels like a natural next step as we continue to move the industry forward. It’s always been important to align with those who have been at the forefront of the cannabis industry and continue to create quality, top of the line products that have the consumers best interest at heart,” said B Real, Founder of Dr. Greenthumb’s.
Pioneers in the cannabis landscape, the two companies have a shared history of merging music and cannabis culture, helping to both destigmatize and advance the industry. B Real launched the first Dr. Greenthumb’s dispensary in Sylmar, CA in 2018. He quickly expanded with the opening of four additional locations throughout California and has plans to open an on-site consumption lounge concept in Cathedral City, CA in Spring 2020, with three other locations set to open for a total of nine throughout California. The high-end dispensaries, which are fully licensed for medical and adult use, offer a unique experience with limited-edition products and over 40 different strains, cultivated in-house. Under the terms of the partnership, B Real will be both ambassador and collaborator to G Pen. The two companies will work together to introduce custom G Pen retail build-outs within all Dr. Greenthumb’s Dispensaries featuring G Pen’s proprietary line of advanced technology vaporizers, including the Gio, Elite, Pro, Connect, and Roam.Together they plan to bring sought-after collaborations to the market increasing the brand diversity of the popular G Pen vaporizers by integrating new cannabis products from Dr. Greenthumb with G Pen’s proprietary innovative technologies and hardware.