OLMECA (Los Angeles, CA) – Brown Is Beautiful /// UndergroundHipHopBLOG.com

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Olmeca has been compared to Zack de la Rocha & Talib Kweli.  He earns praises from hip-hop’s World Famous Wake Up Show, Latin Alternative’s Al Borde Magazine and social justice dignitaries Naomi Klein, Dolore Huerta, Luis J. Rodriguez. As an indie artist, he was one of the first from Eastside to hit the national stage and eventually tour Canada, Latin America and Europe.

Coming off his sophomore album, Counter Culture/Contra Cultura, Olmeca delivers another insightful, diverse, banging Hip Hop album with Brown is Beautiful. Brown is Beautiful is a musical, lyrical, and visual reminder of the rich culture from where he emerges. Musically, Olmeca brings together a diverse collection of producers that range from Boom-Bap to Mexican Nostalgia to Screwmbia (Latin Trap).

Brown is Beautiful’s mind-blowing production ensemble includes genre smashers Mexicans with Guns (Ernest Gonzales) and Principe Cu (Svani Quintanilla, son of AB Quintanilla of the Kumbia Kings); East Los legends Quinto Sol, Bardo Martinez & Eduardo Arenas (Chicano Batman); Son Jarocho notable Cesar Castro (Quetzal, Cambalache.

Olmeca, a Los Angeles bred MC, adapts to each unique beat and matches it with his own unique flow that ranges from prose to rodeo raps (a trademark of the world-renowned West Coast Underground scene). Olmeca has mastered the balance of providing reality-based lyrics with creativity. Powerful, introspective, insightful, imaginative, descriptive of our times, Olmeca continues to be a reference for bands on the Eastside and beyond. With Olmeca’s masterful command of his lyricism and an all-star production team, Brown is Beautiful is sure to be an instant classic.