New name, who dis…In life, your name is your brand. It’s the connective tissue that gives you and those around you a sense of who you are, and your place in the world. As an artist, the overarching goal is to cultivate a trusted name & brand that symbolizes cultural value and significance to the masses. Over the last decade, the artist formerly known as Problem has achieved that and then some. The multi-hyphenate has reached great heights as an artist, producer, film director, business owner (Dubbs Coffee Shop in Hollywood), entrepreneur (his Coffee & Kush Brand), & as a fledging actor (you can catch him in the White Men Can’t Jump remake next month).
But as the old adage goes: “There’s nothing permanent except change” & change can be healthy. As we grow it spurs new thoughts, new ideas, and new directions. When you reach that ideological crossroads as a branded artist, you are faced with two choices; stay the course or reinvention. Some take the road less traveled & pave their own path; exit Problem, welcome Jason Martin.
“It was time. Your name is everything when it comes to this business. Continuing to call myself Problem at this stage of my life just felt irresponsible & counterproductive; especially when my whole existence has been built off creating solutions for others” Jason affirms. “I also felt that continuing my career using the name my parents gave me was bigger for the extension of my family tree. Thank you 2 Chainz for giving me that extra push to do it.”
To coincide with the name change, Jason is also announcing a new album titled I Owe Myself dropping May 12 & the lead single, “Family Tree” produced by Harry Fraud is now available on all streaming services “Family Tree” is a capsule piece. When speaking about the song, Jason said “The last 2-3 years, I’ve dealt with more losses than ever. Best friends & family members have passed away at a rapid pace. Restructuring my life & business all while going through the pain that comes with death has undeniably taken its toll. It represents perseverance. You can’t give up when you’re living for things bigger than yourself. You have to keep going! Musically, I was able to reconnect with a great friend. Harry has been one of the most genuine creators I’ve met on my journey. It was an honor to work with him on this song.”
While “Family Tree” gives fans an early insight into the new artistic path Jason is now on, he wants to keep things close to the vest. He went on to say “I Owe Myself is far different from any other project I’ve ever released in my career. All the music was created by a new collective of musicians called The Melodikz. I don’t want to give to much away, but I’m super proud of it”.