DJ Premier on Gang Starr, Jay-Z, Biggie, and Becoming One of Music’s Biggest Producers

The season finale of the Bloomberg Originals series “Idea Generation,” with host Noah Callahan-Bever and special guest DJ Premier is now available on YouTube. The legendary producer discusses his early days as part of the duo Gang Starr, producing for then up-and-coming rapper Jay-Z, and carving his own lane and becoming one of the greatest producers in hip hop history.