WhoIsAriel – “ZOOSE” (Album Review)

New York Hip-Hop is back at the forefront of music again with several big names back at the top of the charts. With the flood gates open, a lot of new artists out of the East Coast are expressed by the masses now and artists like WhoisAriel is taking full advantage of it. Given his 15-minutes, WhoisAriel trend is ready to jump to the mainstream with the release of his new album, ‘Zoose’.

‘Zoose’ is a 10-track debut project from the New York-native, an official feature following a series of building singles. WhoisAriel gathers up the essentials in his lyrical arsenal and creates his most promising well-arounded sound to-date.

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‘Zoose’ schools newfound fans on why WhoisAriel is quickly rising up the ladder. On tracks like “On My Mind/I Fell”, “No Ls”, and “Die Dreaming”, we get a glimpse of how hungry the New York act is on breaking out of the East Coast with slick punchlines and realistic metaphors. Great artist paint a abstract picture and it is still understood on so many levels to the naked eye and Ariel’s painting a picture with his words identifiable to peers in every social class.

WhoisAriel’s lyrical prowess on the album is pure and relatable. The emcee is a student of ‘It Was Written’ as he is very intelligent with his wordplay and speaking onf what is going on in the streets for every angle. The project’s crowning moment lyrically is on the track, “Can’t Stop”. No pressure, Ariel speaks on his daughter, fake love, and the struggle of getting out the streets. Ariel is living and depicting the phrase sky’s the limit. The song even carriers a vintage New Jack Swing that really hits the song out the park.

The production on the new effort is surprisingly well-developed. Zoned and mapped around WhoisAriel’s aura. “Zoose” is personal, with Ariel zoning out from time to time throughout the project, the production manages to stay the course and keep Ariel in the pocket.

Listen to the new album below, courtesy of SoundCloud.

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While from New York but not confined to any region, Ariel’s style and way with words is a catchy universial performance. Focusing on combining a dozen of hit radio-friendly songs, hardly any of today’s new artist create an experience with their projects like WhoIsAriel. It’s understood that WhoisAriel is eager to develop a great repport with fans on this project as he lets them in on a lot of various situations currently going on in his life.

WhoisAriel new mixtape “Zoose” is intrigeity.

Follow WhoIsAriel on Twitter: @WhoIsAriel

Rating: 8/10
Highlights: Lyricism

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Doomstwin

Senior Publisher for @UGHHBLOG // Been an Underground Hip Hop fan all my life and I'm dedicated to keeping the culture alive on a daily basis. Working hard every day and staying positive is what LIFE is all about.

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