Whether it’s a die-hard Beyonce fan that will buy anything related to the singer, or a matter of status and materialistic desires, products backed or created by celebrities often become leaders in the market. Don’t believe us? Here are several of the top products created by a few of our favorite hip-hop stars:
Yeezy’s by Kanye West
In collaboration with Adidas, Kanye West’s ‘Yeezy’ shoe line has instigated an almost cult-like following. Considered a luxury sneaker, the shoes have numerous social media pages that hype up before a release date, and have a reputation for being sold out within minutes before being re-sold on eBay, often for more than $1,000. But the quality and design of Yeezy’s justify the popularity behind the product. According to a reporter from The New York Daily News, Yeezy’s have a unique style, fine craftsmanship and comfort that makes you feel like you’re “walking on a cloud.”
Beats by Dre
Founded in 2006 by Dr. Dre and Jimmy Iovine, Beats by Dre are a premium audio line that offers crisp audio quality like no other. Based on the vision of bringing the sound of recording studio playback to the everyday listener, this audio brand offers a variety of headphones and earphones. With up to 40 hours of battery life, remote talk capabilities, a sleek design and a unique sound experience, Beats by Dre have become one of the most popular headphones, controlling roughly 57 percent of the ‘premium’ headphone industry, according to market research company, the NPD Group.
Ciroc by Sean ‘Diddy’ Combs
Prior to Diddy’s involvement, the Ciroc vodka brand was only selling about 30,000 cases per year, which dramatically changed once Diddy came on board. Through effective branding and the instant advertising that comes with being associated with P. Diddy, sales of Ciroc sky-rocketed to roughly 2 million cases per year, and became the second-largest high end vodka brand in the United States, according to a report in the The Washington Post.
Ivy Park by Beyonce
With the athleisure retail market being incredibly saturated in recent years, the success of the Ivy Park brand is a clear sign of Beyonce’s loyal fans and the power of celebrity products. In its first month of launching, the clothes became the top selling brand online at Nordstrom’s. With a variety of stylish designs and breathable fabrics that make it perfect for any workout, Ivy Park is a great addition to any girl’s wardrobe.
Tidal by Jay Z
Despite the music streaming service market being dominated by the likes of Spotify and Apple Music, Tidal has been growing slowly but surely since Jay Z’s $56 million investment into the company in 2015. With a complete re-launch and significant branding improvements, Tidal now offers a one month free trial plus a range of exclusive music, from Beyonce’s ‘Lemonade,’ to Kanye West’s ‘Life of Pablo,’ Jay Z’s ‘4:44’ and Rihanna’s ‘Anti’ album, which added one million subscribers to Tidal alone, according to The International Business Times. Clearly Tidal has a unique music offering that fans are desperate for.
There are a number of products in the market that have been created or endorsed by your favorite hip-hop stars. Whether it’s effective branding, powerful strategies or genuinely beneficial product features, they have proven to be successful and placed themselves as leaders in the market.